Independent Publisher of Considered Non-Fiction
Equitive Editions is a small publisher founded by Sam Farah, former Head of Journalism at the BBC World Service and Editor-in-Chief of BBC News Arabic. It publishes non-fiction spanning leadership, communication, cultural identity and history.
Executive Guide
Sam Farah has spent three decades in BBC leadership, most of it at the intersection of British institutional culture and the Arabic-speaking Middle East, including as Head and Editor-in-Chief of BBC News Arabic, leading a global team of over 450 journalists through high-stakes stories, tight deadlines, and constant cultural translation.
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The Communication Advantage draws on that experience to offer a practical, leadership-level guide to communicating with clarity, confidence, and authority, across meetings, negotiations, disagreements, and public speaking, with a recurring focus on how communication shifts across cultural context, from the boardroom to the newsroom to the world stage.
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This is not a quick-fix formula or a promise of overnight transformation. It's a deliberate, structured approach, five core strategies and twenty practical steps, for professionals at any stage of their career who want to communicate more intentionally, wherever in the world they're doing it.
​Inside, you'll find:
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How to build a reputation for calm competence, even under pressure
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How to master public speaking and hold a room, including in a second language
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How to invest in goodwill and negotiate from a position of trust
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How to handle disagreement without damaging relationships
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How to get the fundamentals - verbal, non-verbal, and written communication - right
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How artificial intelligence is changing the rules of workplace communication
Grounded in three decades of real leadership experience, not theory, The Communication Advantage is for anyone who wants their communication to match the quality of their work.