About

I spent three decades in international media leadership, most of it at the BBC. I was Head and Editor-in-Chief of BBC News Arabic, leading over 450 journalists across the UK and internationally, delivering award-winning journalism to tens of millions of people globally. Later, I served as Head of Journalism for the BBC World Service's strategy team, leading its digital transformation. I left the BBC in December 2023.

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I am an alumnus fellow of the Poynter Institute for Media Studies, and an Executive Coach and Mentor, trained by accredited professional bodies in the UK.

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I write about communication across cultures, credibility, and leadership, drawing on a career spent leading across cultures, languages, and institutional contexts, including at the intersection of British institutional culture and the Arabic-speaking Middle East. The Communication Advantage is my executive guide, distilling decades of experience into practical, actionable steps for communicating with clarity, confidence, and authority.

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Equitive Editions is the small independent publisher I founded after leaving the BBC. It publishes selected non-fiction, including The Communication Advantage and Children of the Empire. Equitive Editions occasionally publishes work by other writers; if you have something that might be a fit, feel free to get in touch.

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I write occasionally, and I'm sometimes glad to have an informal conversation, one-to-one or in a small group, with an emerging leader navigating confidence, credibility, or the early, harder years of a career. No pitch, no programme, no fee expected.

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Outside of writing, I paint, with work shown in group exhibitions in Europe and held in private collections internationally.

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Sam Farah