Samir Farah

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I am a Lebanese-British communication strategist, writer and mentor working at the intersection of identity, credibility, and influence.

 

My background spans more than three decades in international media, leadership, and advisory roles. I have led large, multicultural teams across borders, languages, and political contexts, and continue to work across media, business, and leadership development.

 

Until December 2023, I was a senior leader at the BBC in London, where I served as Head of Journalism for the World Service strategy team, delivering its digital transformation programme. Before that, I was Head and Editor-in-Chief of BBC News Arabic, leading more than 450 journalists across the UK and internationally, and overseeing award-winning journalism reaching tens of millions globally.

 

I am an alumnus fellow of the Poynter Institute for Media Studies, and a certified Executive Coach and Mentor, with professional accreditation in leadership and coaching in the UK.

 

As founder of Equitive UK and author of The Communication Advantage executive guide, my work now focuses on communication in unequal spaces - supporting professionals whose identities or backgrounds shape how their voices are heard, trusted, or constrained, and helping them build authority without erasing who they are.

Sam