Books
Executive Guide
Sam Farah has spent three decades in BBC leadership, most of it at the intersection of British institutional culture and the Arabic-speaking Middle East, including as Head and Editor-in-Chief of BBC News Arabic, leading a global team of over 450 journalists through high-stakes stories, tight deadlines, and constant cultural translation.
The Communication Advantage draws on that experience to offer a practical, leadership-level guide to communicating with clarity, confidence, and authority, across meetings, negotiations, disagreements, and public speaking, with a recurring focus on how communication shifts across cultural context, from the boardroom to the newsroom to the world stage.
This is not a quick-fix formula or a promise of overnight transformation. It's a deliberate, structured approach, five core strategies and twenty practical steps, for professionals at any stage of their career who want to communicate more intentionally, wherever in the world they're doing it.
Inside, you'll find:
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How to build a reputation for calm competence, even under pressure
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How to master public speaking and hold a room, including in a second language
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How to invest in goodwill and negotiate from a position of trust
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How to handle disagreement without damaging relationships
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How to get the fundamentals - verbal, non-verbal, and written communication - right
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How artificial intelligence is changing the rules of workplace communication
Grounded in three decades of real leadership experience, not theory, The Communication Advantage is for anyone who wants their communication to match the quality of their work.
Some lost their thrones.
Others supported the Nazis.
Several suffered from Haemophilia.
One had to get a job,
And two were executed!
Written entirely in the first person, this is a concise introduction to the extraordinary lives, scandals, loves, triumphs and tragedies of the extended royal family that has stretched across Europe, some of them becoming Kings and Queens.
In Children of The Empire, the author imagines how forty-seven children and grandchildren of Queen Victoria and Prince Albert would have each summarised the story of their life, from their early childhood to the very end.
Complete with individual portraits and family trees, this is an easy and enjoyable gateway to the family of Queen Victoria, accessible to all.


